If you are thinking of a marketing strategy on its own, rather than as part of a business plan, the marketing plan will also need to contain a Target Market and a Competitive Analysis section. This section will let you know where your business fits into the market and how you will advertise and sell your product or service. We will focus on the exclusivity of your product or service, and how the customer will profit from using the products or services you’re offering. The marketing plan is all about communicating the following message – Unique Selling Proposition to your customers. Your Selling proposition should clearly describe what products or services you’re selling with importance on the value you’re providing to your customers. We will outline the precise action you intend to carry out to interest potential customers and clients in your product and/or service and persuade them to buy the product and/or services you offer.